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Eco packaging

May 8, 2012

Here’s the packaging for a coffee refill pack which caught my attention because of the large percentage claim on the front. It’s claiming that this pack uses 97% less packaging (by weight) than their 200 and 100 g jars. My questions:
Which is it: 200g jar or 100g jar? Surely they’re not both the same weight. Is weight the best measure of packaging? It might be that glass is easier and more efficient to recycle and so weight is not the primary concern. It’s also possible that the material used in the refill is easier to recycle. I don’t know the answer to these, but I do wonder….



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  1. Parish permalink

    Like this. There are many instances where a basic understanding of maths are necessary. This is especially important when governments try to use maths to justify govt. policy as I heard today. Cameroon (I know!) was trying tp make a relationship between maxing a credit card and the national economy! I guess he is still in the expenses mentality. They are totally different! I guess I have gone off the point as usual, but students who understand maths would not be so easily fooled! 2 for one is another big rip off! I am single so I only want one! Do i want to eat chicken all week because I can make a 50p saving!

  2. Anonymous permalink

    Parish, surely 2-for-1 can’t be a rip off, because you get the extra 1 for no extra outlay and there’s no reason* not to get the extra if you’re already planning to get 1 to start with (* apart from the waste factor – but that’s not related to the cost)?II accept that some people might take advantage of a 3-for-2 offer when they don’t really want the second one. However, even that’s not really a rip off as no-one is forcing anyone to buy the 2nd one in order to get the free one.

  3. Stevie D permalink

    It depends on the base price of the 2-for-1. If it is on a premium product, or a higher priced brand, or a quantity that is less good value for money, it can tempt people into spending more than they would normally have spent for the quantity that they actually need/use. There’s a huge science behind supermarket pricing (not that it is *always* evident!), and these offers aren’t just about rewarding loyalty or clearing the shelves of surplus stock; there’s usually something in there to get people spending more than normal.

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